Website Maintenance Checklist for 2025

If your website brings in leads, bookings, or sales, "set and forget" isn't an option. Updates, security, and performance work happen behind the scenes, but they directly affect rankings, conversions, and brand trust. This website maintenance guide shows exactly what to maintain, how often, and how Loki Makes Digital can handle it for you.

• Revenue & conversions: Faster pages lift conversion rates; broken pages kill them.
• Trust & reputation: Security warnings and expired certificates scare customers away.
• SEO & visibility: Search favors sites that are fast, mobile‑friendly, and error‑free.
• Compliance: Cookie notices, privacy policies, and accessibility reduce risk.
• Longevity: Routine care prevents outages, data loss, and re‑build costs.

Works for WordPress, Webflow, Shopify, and custom builds—we tailor checklists to your stack.

1) Security & reliability

• Core/CMS, theme, plugin/app updates (with staging & rollback)
• Daily off‑site backups (encrypted, versioned, restore tested quarterly)
• Uptime monitoring & health checks
• SSL/TLS certificate monitoring & auto‑renewal
• Web Application Firewall (WAF), brute‑force limits, 2FA for admins
• Malware scans + integrity checks

2) Performance (Core Web Vitals)

• Image optimization (next‑gen formats, compression)
• Caching & CDN tuning
• Minification & bundling audits
• Database cleanup & query profiling (where applicable)
• LCP, INP, CLS monitoring with action items

3) Content, UX & accessibility

• Broken links/404s & redirect hygiene
• Forms, checkout, and key user flows tested
• WCAG 2.2 AA spot checks (color contrast, focus, labels, alt text)
• Copy refresh for top money pages

4) SEO & analytics

• Indexing coverage, sitemaps, robots.txt checks
• On‑page hygiene (titles, metas, headings, schema)
• Analytics & tag verification (GA4, pixels) + goal tracking validation

5) Infrastructure sanity

• Domain renewal, DNS records, SPF/DKIM/DMARC
• Hosting resources (CPU/RAM/storage) + PHP/Node versions
• Error logs & server updates (where we have access)

1. Triage (0–15 min): Confirm outage/symptoms, capture logs & timeline.
2. Contain: Enable maintenance mode if needed; block malicious IP ranges; revoke suspicious sessions.
3. Restore: Roll back to last clean backup on staging, then ship to production.
4. Root cause: Diff files/DB; review recent deploys; scan for vulnerabilities.
5. Hardening & report: Patch, rotate credentials, add rules; send post‑incident summary.

Start (Essentials)

• Uptime monitoring (24/7) & alerting
• Weekly updates with rollback
• Daily off‑site backups (30‑day retention)
• Basic security hardening + malware scans
• Monthly health report

Grow (Performance & SEO)

• Everything in Start, plus:
• Core Web Vitals monitoring & fixes
• Image/CDN optimization passes
• Monthly SEO hygiene (meta, links, schema, sitemap)
• Quarterly accessibility & DR test

Scale (Proactive & SLA)

• Everything in Grow, plus:
• Priority P1/P2 response targets
• Staging environment & release management
• Advanced security (WAF rules, 2FA enforcement, IP allowlists)
• Conversion tracking audits & CRO backlog

Pricing is custom to your stack and traffic. Tell us your CMS, hosting, and monthly sessions we'll recommend the right tier.

• Is your SSL certificate within 30 days of expiry?
• Do you have off‑site backups with at least 30‑day retention?
• When was your last test restore?
• Are admin accounts protected with 2FA?
• Do your top 5 pages pass Core Web Vitals on mobile?

If you hesitated on any of these, you're due for website maintenance. you can also check Website Maintenance with Jayson Mabana

We'll handle the website maintenance, updates, security, performance, and reporting so you can focus on growth.

Book a quick audit at Loki Makes Digital and we'll send a prioritized action plan within 48 hours.